Bershka shops around the world are characterised by their strategic locations and detailed architecture. Establishments are turned into spacious, trend-setting spaces with a carefully conceived image that encompasses everything from its window displays to the clothing arrangements inside. Bershka selects the very best commercial locations in each city and positions itself in the most prominent sections of the main shopping areas. Unique buildings are often chosen, which the Bershka architectural studio then refurbishes and adapts to its brand image and philosophy.